Packaging – 350 ml aluminum can
After being launched in several Latin American countries, Pepsi Black arrives in Brazil. The packaging – 350 ml aluminum can – is completely black – including the top of the lid and the seal. The can body is matte with metallic details, something unprecedented in the national market.
“Pepsi Black arrives to offer not only a new drink, but an experience in the form of a product. Connected to the demands and unique way that Gen Z consumers perceive the world around them, the soda – from liquid to can – and the campaign around it, were designed to offer quality and intensity for those who want to enjoy life to the fullest.” , explains Thiago Nori, Head of Marketing for Pepsi in Brazil.
Source: https://www.embalagemmarca.com.br/2020/11/pepsi-black-chega-ao-mercado-em-lata-fosca-com-details-metalicos/
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