Drinks industry
The Monte Roraima Beverage Industry, located in the capital Boa Vista, celebrates the success of the new products, launched in the last year, to try to circumvent the crisis caused by the Covid-19 pandemic. With the production of new soft drinks, changes in label design and more packaging options for water and tubaína, the company's management claims to have maintained a good level of revenue at the end of 2020, in addition to modernizing the factory's operations.
Associated with Afrebras (Association of Soft Drink Manufacturers in Brazil), the Roraima factory completes 31 years of history this Tuesday (9). According to the director, Vaneri Antonio Verri, the company already projects new investments for 2021. According to him, the factory wants to start producing juices and add more flavors to the soft drink lines.
At the end of last year, a survey by Sebrae (Brazilian Service to Support Micro and Small Companies), in partnership with FGV (Fundação Getúlio Vargas), pointed out that businesses that innovated during the pandemic had lower losses. As the study found, entrepreneurs who developed innovative practices in their businesses were more successful in improving their revenue level.
News and digital reach
The company from Boa Vista confirmed its legacy of “boldness” and, in addition to reducing the sugar in soft drinks by 25%, added the cola, grape and orange flavors to the Bizu line, in 1 and 2 liter and 350 ml packages. The industry also implemented the volume of 1 liter for mineral water and also started to fill it in 250 ml biodegradable cups. All products had label design changes.
According to Vaneri Verri, the highlight among the launches was the tubaína in 1 liter packaging, which, according to him, became a fever in the region. “Many companies took advantage of this and put together combos with sandwiches, hamburgers, pizzas and included our 1-liter tubaína in the package. Thus, the Bebidas Monte Roraima brand was able to reach a digital market through delivery apps, such as iFood”, highlights the director.
le says that, last year, the industry had a decline of about 25% in production, compared to 2019. But, on the other hand, the beverage entrepreneur points out that the billing remained stable, considering the turbulent period faced by the world population . “If we had not launched these products, in 2020, during the pandemic, we could have had a greater drop in revenue. We had declines during the year, but they were not so sudden thanks to the novelties that were well accepted by consumers”, ponders Verri.
Challenges
For the director of the Beverages Monte Roraima factory, the innovation was a courageous act in the midst of the economic and health crisis and the scarcity of raw materials for soft drinks. According to him, the inflation of input prices and the closing of industries that produced these materials were the main challenges.
“We even thought about pausing the production of flavors that have less sales potential due to lack of raw material”, he reveals. In reports published in the Brazilian Drinks Portal, at the end of last year, beverage entrepreneurs also criticized the scarcity and rising prices of inputs for soft drinks.
Source: Afrebras https://www.envasebrasil.com.br/noticia-interna/1361
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