Packaging gained a new logo and new visual identity
Ambev announced the repositioning of the Skol Beats line. The Skol brand was dropped, and the line is now just “Beats”. The packaging gained a new logo and new visual identity.
The new logo and visual identity are the same used in the Beats Zodiac product line, launched at the end of last year.
The new packaging
Beats packaging also underwent an upgrade. The new visual identity is already being used in Beats' materials and social networks. The new packaging should still take a while to reach the shelves, gradually replacing the old ones.
Source: https://www.embalagemmarca.com.br/2021/02/skol-beats-agora-e-so-beats-com-novas-embalagens-e-nova-identidade-visual/
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