Long neck packaging
Brahma Brewery presents the long neck version of Brahma Double Malt. The 330 ml bottle has a proprietary design and a pull-off cap, that is, a ring that makes it easy to open. The packaging is returnable.
For the launch, the brand invests in the universe of games. The novelty can be seen in an action in “Cidade Alta”, one of the favorite scenarios of Brazilian gamers. In partnership with the Cheil agency, the brand created a bar and a brewery within the virtual space most visited by players to promote the new Brahma Duplo Malt packaging.
city bars
A sensation among gamers and exclusive for people over 18 years old, Cidade Alta will now have two more environments. Among the novelties, the new scenario will allow players to have a place to meet and have fun, in addition to carrying out missions such as loading the Brahma truck and distributing the new Double Malt long neck to guarantee stock in the city's bars. If that wasn't enough, even the statue of Zeca Pagodinho with his Brahma in hand, created by the brand during the Rio de Janeiro Carnival, was taken to the stage.
Source: https://www.embalagemmarca.com.br/2020/09/brahma-lanca-duplo-malte-em-long-neck-retornavel/
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