beer packaging
Devassa, a beer from the Heineken Group, has a new and more “tropicalized” look. This is how the brand defines the aesthetics of its new packaging, created in partnership with the design agency CBA B+G. The brand presents a new, more clean and minimalist visual identity. For this, he sought inspiration and studied Brazilian design and architecture, its lines and textures, starting from the country's artistic roots to the most contemporary movements.
Tropical
“For us, the tropical is manifested in the creative spirit of the Brazilian, in music, dance, art, and even in the freshness of the beer. We are also inspired by these traits of Brazilianness in our different forms of communication, including our packaging, which is a direct point of contact with consumers. The naturalness of the lines of this new identity is a parallel with the natural ingredients of our recipe”, says the brand's marketing director, Gabriel D'Angelo Braz, when explaining the references that stamp the beer label.
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Source: https://www.embalagemmarca.com.br/2020/09/devassa-tropicaliza-embalagem/
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