The first juice in returnable packaging in the country
Coca-Cola Brazil brings to the Brazilian market the first juice in returnable packaging in the country. The Del Valle brand will be a pioneer with the launch of Del Valle Frut, in orange and grape flavors, in the two-liter returnable PET bottle, which can be reused up to 25 times and, if compared to the 1-liter disposable up to 35% more economical.
The product arrives in Manaus in August, with expansion to the national territory scheduled for 2021. “We seek to reproduce the returnable model as much as possible in the soft drink category. Agility and simplicity were the premises of this project. We identified the market demand, the business opportunity and the harmony with the new consumer, who seeks products that generate less impact, in the spirit of the circular economy”, says Pedro Rios, Vice President of New Beverages at Coca-Cola Brazil.
Product packaging
The company has been investing in strengthening returnable products in recent years and is working with its manufacturers, such as Grupo Simões in the North region, to expand this system to other categories. The strategy plays a prominent role in the global commitment to, by 2030, collect, reuse or recycle the equivalent of 100% of product packaging.
Del Valle Frut will have an average price of R$4,99.
Source: http://www.envasebrasil.com.br/noticia-interna/1250
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