In the white and rosé options, Rita arrives to meet a worldwide demand for more practical wine consumption
Among the most admired wine brands in the world, the Santa Rita winery has just launched a novelty for the Brazilian market: canned wine. Affectionately named Rita, the release comes in two varieties: Sauvignon Blanc and Rosé.
The launch comes to meet a demand from the wine market around the world. Santa Rita was the first Latin American winery to develop canned wine. Before arriving in Brazil, the product had already been launched for the Chilean domestic market. In the United Kingdom, one of the first markets to receive the novelty, the consumer has already adhered to the presentation.
Simpler and easier packaging for recycling
The success of canned wine is due to several reasons: practicality to store and carry, ideal quantity for consumption (one can equals a third of a bottle of wine), facilitate consumption on any occasion, in addition to using simpler packaging and easy for recycling.
Rita comes with an innovative proposal, something that wine consumers all over the world and in Brazil have been waiting for. In terms of flavor, it is perfect for the Brazilian climate: it is fresh, easy to drink and promotes a practical experience, which is a worldwide trend.
The products join the winery's line in the country and are available at Angeloni, Divvino, Rede OBA, Zaffari stores and e-commerce and soon also at Grupo Pão de Açúcar.
Source: http://www.guiadaembalagem.com.br/noticia_8273-vinicola_santa_rita_traz_vinho_em_lata_para_o_brasil.htm
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