Packaging for consumer goods
Skinka, a ready-to-drink mixed juice brand, presents its new visual identity to the market. Developed by Luiz Carmelo, graphic designer specializing in brands and packaging for consumer goods, the new design was thought to convey a more modern, healthy and refreshing perception for the brand.
The project modernizes the design as a whole
After diagnosis of the previous packaging and market research, carried out together with the marketing and brand research team, the project modernizes the design as a whole and brings better use of the label area. According to the designer, the changes optimize the shopping experience. “The proposal of the new design highlights the fruits, facilitates the recognition of flavors and increases the visibility of the brand on the shelves”, says Carmelo.
Source:https://www.embalagemmarca.com.br/2020/06/skinka-revitaliza-embalagem-e-aposta-em-novo-visual/
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