Guarana without added sugar
Antarctica presents Guaraná Antarctica Natu, the new drink in the brand's portfolio. The soda has all the ingredients 100% of natural origin and in its recipe there is no added sugar, artificial colors or preservatives. The formula does not contain sodium. The drink is sold in 260 ml cans.
Guarana artisanal production
Guaraná Natu was created at Ambev's Innovation and Technology Center, CIT, in Rio de Janeiro, the company's research and development space opened in 2018. “It took us around a year to reach the final product. During this period, we studied beverage innovations and tasted more than 400 recipes, always using 100% natural ingredients that maintained all the characteristics of the original Guaraná Antarctica flavor”, says Carlos Eduardo Henriques da Silva, corporate soft drink development manager at Cervejaria Ambev.
The visual identity is inspired by the origin and artisanal production of guarana, with tropical themes and preserving the essence of the brand. The creation is signed by the agency Ana Couto.
Source: https://www.embalagemmarca.com.br/2020/03/antarctica-lanca-guarana-sem-adicao-de-acucar/
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