Coca-Cola Star Wars: lightsaber lights up when label is touched

Bottles with special labels

Coca-Cola launches in Singapore bottles inspired by lightsabers from the Star Wars saga. The special action is part of the promotion of the movie “Star Wars: The Rise of Skywalker”.

On the labels, the blue and red lightsabers are illuminated thanks to OLED (organic light-emitting diode) technology. The labels have a printed electronic circuit that lights up when touched. Just touch your fingers anywhere on the label and the lightsaber lights up. OLED panels are flexible and require no backlighting, allowing them to be compressed into small sizes and installed on malleable surfaces like Coca-Cola packaging.

Bottles with the special labels will only be available in Singapore and only for Coca-Cola Sugar Free. The bottle is packaged in a special box, also inspired by the Star Wars saga.

According to Coca-Cola Singapore, the bottles can light up about 500 times.

Only eight thousand bottles were put up for sale.

Source: https://www.embalagemmarca.com.br/2019/12/coca-cola-star-wars-sabre-de-luz-acende-quanto-rotulo-e-tocado/