Packaging for your company
Can you tell since when the cell phone stopped being just a phone and became an object that integrates camera, microphone, recorder, agenda, calendar, clock, television, calculator, flashlight and everything else that applications allow? Convergence of services is so common that we even got used to so many features in a single product! Therefore, it is important that every part of it has its value, no matter what its purpose. And today we are going to take your questions about packaging.
Is it possible to follow this market trend and make your packaging multifunctional? What other roles can they embody? Can I really increase my sales volume simply by investing in a new presentation? That's what we'll deal with now! Continue reading.
What are the types of packaging?
Among the main doubts when purchasing packaging for your company is the type of packaging. Discover the most common ones on the market:
Cardboard box
The cardboard box is used to transport products, whether they are already packaged or not, as is the case with soap. It has packaging aimed at attracting the final consumer, but it also needs another type of larger container, to be taken in bales from the factory to distribution, and from there to markets throughout Brazil.
Thinking about it, the cardboard box fulfills this role well. It is a standard type of packaging that any manufacturer needs to count on, as it will facilitate the logistics of delivering products to the shelves.
stacking
Cardboard boxes are usually rectangular or square in shape for easy stacking. They rely on relevant product information to guide distributors and traders in general. Therefore, the batch, brand, validity and quantity must be very explicit. Most of the time, this information is entered by monochrome printing and comes out at a very affordable price.
Tetra pak
The success of tetra pak still yields many case studies. The invention is patented and was born in 1951 from the idea of the Swedish Ruben Rausing who had lived in the United States in the 1920s. During this time, he saw the popularity of self-service supermarkets, something unheard of in Europe. This awakened in him the potential for packaged food. This is how this tool for packaging and preserving food came about.
Currently, tetra pak is used in the dairy industries, such as cream, condensed milk and whipped cream; in the beverage sector, such as soy juices and yogurts; and canned foods, such as green corn, peas, tomato extracts, etc.
This packaging can be made in three types of materials: cardboard, polyethylene and aluminum foil. The trio offers a lot of resistance, especially against external light and temperature.
Cartridge
This is the most common type of packaging on the market. It is more flexible than a cardboard box, however it offers more strength than a regular sheet of paper. Cereals, perfumes, teas and matches come in this format. Classic examples that use cartridge-type packaging are toothpaste or medicine boxes.
Ideally, it should have locks, openings, handles or covers to stand out in the market. However, the cartridge is only used for solid products, never for liquids or creams.
In general, this material is great for printing your brand and abusing colors and information, as it supports well.
Sleeve
In Portuguese, the name of this type of packaging means glove. And the idea is precisely this: that the packaging is fair to its content. For example, just think of hard yogurt bottles or roll-on deodorant bottles.
We also find this type in liquid soaps, fabric softeners, bleaches, chocolate jars and soft drinks in pet bottles.
The advantage of the sleeve is that it offers its complete area for printing product information. It is more gain in brand exposure at the point of sale to attract the final consumer.
Stand-up
You know the famous coffee refill? It is usually packed by stand-up. This type of packaging allows the product to stand on the shelf, which ensures greater exposure to your audience.
Among its characteristics are being more malleable and allowing different formats. Some are metallic to protect food, such as tomato paste, liquid soap or powdered milk, but they can also be transparent to show the inside, such as canned olives, chia seeds or pet food.
Some manufacturers are betting on versions with a plastic zipper that, even after opening, can be securely sealed by the user. This is great for maintaining crunchiness and protecting food from insects.
How important is packaging?
Investing in packaging is to directly influence the chain of production, distribution, sale and consumption of the product. It will guarantee the integrity of your content to the end customer, in addition to facilitating other important aspects for the industry, such as storage, distribution, identification and traceability.
Well-made packaging is safe and attractive for everyone. It has design and information that meet the expectations of legislation, customers and distributors. Any modern management with clear growth goals should look for packaging with these attributes.
What can packaging do for my product?
If you invest in technology, production, inventory, logistics and marketing, you know that your final product needs a great presentation. Otherwise, the previous work of all other sectors falls apart.
A package adds value and brings practicality, convenience, ease of use, comfort, safety, product protection, personalization and meets the requirements of the laws that govern your industry.
What are functional packaging?
Remember your cell phone? It's not just a phone for a long time. So is the trend for packaging. They need to be functional, that is, offer something more than just protecting the product.
A clear example is when your frozen dessert already comes with a pallet or your potato chips have a small container for the sauce. This adds value to the product. It's amazing when the pizza box turns into a board game or the glass jar turns into a beautiful decorative vase. Think about it!
I hope that your doubts about packaging have been resolved, and that you foster the need for innovation and sustainability in your company.
Source: M 2 B Packaging
Available in: http://blog.mmembalagens.ind.br/principais-duvidas-na-hora-de-adquirir-embalagens-para-sua-empresa/
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