Nestlé Brasil announces its entry into the premium chocolate segment, with the launch of the Les Recettes de L'Atelier line. Brazil will be the first country in Latin America where the new chocolates will be marketed.
Les Recettes de L'Atelier hits the market in two formats: 100 grams and 115 grams. There are ten varieties in milk and bitter flavors, offering options with pieces of nuts and natural fruits. The line was launched in Switzerland and France in 2014 and is now present in more than 15 countries.
The premium chocolate segment currently represents around 5% of the total tablets sold in the country and is emerging with a high potential for market expansion.
Source: Brand Packaging
Available at: https://www.embalagemmarca.com.br/2018/07/nestle-entra-no-segmento-de-chocolates-premium-no-brasil/
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