Current trends in product packaging development
The saying goes: the first impression is the last one. Packaging is responsible, in most cases, for the first contact of the consumer with the product. In this way, she is the one who provides that first impression. In addition to the function of content conservation, it must adapt to other very important issues such as the attractiveness and innovation of its design.
Trends in product packaging development reveal the changing interests of consumers and their new wants and needs. Therefore, in times of high competition in the market, companies need to always be following such trends in order to guarantee the most pleasant and attractive offers in the eyes of their customers.
To ensure the best acceptance of your brand in the competitive market, we list here 7 current trends in product packaging development. Check out!
The evolution of packaging
1. Digital evolution
Technology is developing more and more, and its evolution has an influence on different areas of professional and personal life. Using the possibilities generated by digital evolution as a strategy when developing new packaging for your products can be a good alternative to generate greater engagement from the target audience. An example of this evolution that has been widely applied in recent times is digital printing.
The expansion of this technology is reaching new horizons beyond common applications, offering diverse possibilities in the development of product packaging. One is creating opportunities to generate more consumer engagement with the brand, whether on a local, personal or emotional level. Customized packaging and limited editions tend to win over the public, for reasons of identification and exclusivity.
2. Sustainable, organic and artisanal packaging
It is of paramount importance to be able to meet all the needs of your customers. Today's consumer is increasingly well informed, demanding and aware. Therefore, a great alternative is to offer packaging that proves to be efficient solutions to environmental issues.
Sustainable packaging can allow, for example, the separation of materials to facilitate the selective collection and recycling process. Using reusable packaging also helps to win more customers. In addition, a major trend for packaging development is to bet on artisanal and organic design. These ecological factors are decisive factors for purchase, especially in markets with fierce prices.
3. Transparency
As mentioned in the previous item, the current consumer is much more rigid. One of the most growing demands is to know—truly and clearly—the merchandise they are buying. Therefore, packaging needs to provide clear and accurate information about the product. More recurrent in the food industry, it is linked to informing the ingredients, nutritional table and safety attributes.
Therefore, it is necessary to communicate in the most transparent way possible the main data of your product, without forgetting to keep this communication clear, with cleaner and leaner packaging, eliminating risks of confusion.
4. Minimalism
The premise that “less is more” applies in several fields, especially those related to decoration. And it is no different in the packaging development area. As stated earlier, consumers demand concise and clear information about the products they buy. At the same time that it is interesting to provide the data of the goods, the packaging must be analyzed in order to avoid visual pollution. This problem can lead to communication failures, misinterpretations and even rejection by customers.
5. Flexible packaging
Flexible packaging is a new trend that is expanding more and more. Not long ago, they were even considered to be of lower quality. However, that stigma no longer exists. Now, consumers' view of flexible packaging is that it is newer and more modern. Therefore, companies have currently invested in this type of product packaging to demonstrate innovation to the market.
However, this trend is yet to change. It is predicted by experts that, in the near future, brands that care about the issue of innovation will turn their eyes to hybrid packaging. That is, packaging that is a strategic junction between rigid and flexible materials. And goods packaged in this way will stand out more on the shelves, as well as being more functional and offering environmental benefits.
6. Variable sizes
A major current consumer trend is exclusivity. Consumers like products that appear to be “made for them”, adapting to all their preferences, tastes and consumption habits. And that extends to the product packaging development business.
Betting on packages with variable sizes is a good way to make the customer feel that the product is perfect for him. However, to invest in all this personalization, it is first necessary to carry out several researches, in order to get to know your target audience better, considering their daily lives and the occasions in which they are inserted. This can increase customer loyalty to your brand.
7. Connected packaging
Another technology-related trend, this one may still seem distant because it is not very common in the country. But it is a good bet for companies that invest in innovation. These new packages are connected by cell phones. However, they are different from the previous generation that had QR codes and texts that were not very attractive.
This revolution in the world of product packaging relies on low-energy Bluetooth and near-field communication. The mobile environment is increasingly showing itself as an innovative way to engage the most connected consumers.
There is no denying that product packaging has a direct influence on a brand's image in the market. Therefore, manufacturers should always focus a good deal of effort on the innovation of these packages. Keeping an eye on current trends in packaging development and investing in the best way to incorporate them into your merchandise is a great strategy to keep consumers involved and loyal to the brand, thus ensuring a good positioning of your business in the competitive market.
Source: http://twixar.me/YPvn
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