In September, new packaging for products from Atilatte, a premium brand of yogurts, curds, sour cream and type A milk, began to arrive at points of sale. The labels, created by Melt Design, are sleeves and the contents inside the flasks – that are more transparent – it becomes more visible to the consumer.
According to the company's statement, the brand has invested in research to create the design of new products. In addition to the packaging changes, products that were previously known as “light”, are now called “skimmed”.
Yogurts come in 500 g and 180 g packages (the latter version has two new flavors: Passion Fruit and Natural with Honey).
Source: Meio & Mensagem
Available in: http://www.meioemensagem.com.br/home/ultimas-noticias/2018/09/28/atilatte-tem-nova-identidade-visual.html
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