Innovations in the food sector
The technological revolution that has changed people's daily lives and the way they relate also brings a new perspective to one of the main markets: food. Keeping up with the digital speed, innovations in the food sector are happening and contributing to increase productivity and improve the consumer experience. And a lot of new things are coming.
This new type of business even has a name: foodtechs. In these companies – 100 of them cataloged in the country by the Foodtech Movement -, technology is allied to the concern of bringing quality products to people. In the production process, resources such as Artificial Intelligence, the Internet of Things and Big Data allow the development of tools capable of optimizing processes, innovating in solutions and meeting the demands of the public.
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Agriculture 4.0
Food production must grow by 70% to meet world demand in 2050, according to the United Nations. Among the solutions for the farmer is biotechnology, by which new and resistant foods are developed by biomolecular processes, increasing production and avoiding substances harmful to human health.
In plantations, the monitoring and control of production can be done with the use of sensors, which assess from the need for water in the soil to the health of the plants. Over the sky, drones and UAVs (Unmanned Aerial Vehicles) allow identifying flaws and needs in plantations from the analysis of aerial images.
Online sales
The commercialization of food is also facilitated with technology and creates new possibilities, with real examples that surprise. In China, a French supermarket chain has innovated by making payments with facial recognition, using the customer's smartphone camera. Another example is also by cell phone, through an application in which consumers scan a QR code to make their purchases without stopping at the cashier to pay.
The consumer on the internet
66% have already purchased online to pick up in the physical store.
87% check online if the physical store has the product they want.
95% research products online before buying in-store.
96% research online before deciding which physical store to buy from.
services and experience
The moment of purchase should be pleasant and increasingly practical. Consumers demand this and technology favors convenience, as is the case with self-service totems. They streamline the ordering process, made on a touchscreen or on tablets at tables, as in some restaurants. By allowing access to the menu, ordering and payment, self-service reduces employee costs.
In the Brazilian market, delivery apps are gaining space, also because of their practicality and for increasing competitiveness, by reaching new audiences. It is possible, for example, to search for restaurants by location, type of dish, price, see photos of dishes and reviews, all without the need for conventional or personalized service.
The innovations promoted by technology will increasingly expand solutions aimed at improving production processes and the production of food with different textures, largely to serve a population in which longevity is no longer the privilege of a few. In general, the search for quality increases and along with them the possibilities of offering new products, ways of marketing and serving your audience well.
Source: Digital Economy – Sebrae Intelligence Report
Available in: http://blog.indumak.com.br/inovacoes-no-setor-de-alimentos/
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