Packaging for dairy foods and beverages
Processors know that the design, shape and color of their product packaging can affect consumer decision making. The packaging needs to attract attention and convey the company's message, and now, in some cases, it can also save space. See below for some innovative packaging concepts for dairy products, which are becoming increasingly competitive and innovative.
sachets
Space-saving shredded cheese bags are becoming the new norm. The design allows for more packaging on the shelf, but with the same amount of cheese.
square packaging
Square packs that are easier to stack are on the rise in the cheese, sauce and butter sectors. This is the case with Odyssey feta cheese from Klondike Cheese. The company changed its packaging from a cup to a square one in April.
Chassis
Milk processors such as Australia's a2 Milk Co. are releasing cartons that emphasize functional benefits, using bold graphics and vibrant colors. According to a2 Milk Marketing Director Jim Smith, the goal with the packaging was to convey uniqueness and tell the whole story of its benefits.
Bottles
Chicago's fairlife milk is packaged in uniquely shaped bottles (reminiscent of an hourglass with ridges for easy picking). The packaging carries several warnings about the functional benefits of milk, as well as using bold graphics.
These new flavored milks from True Dairy Flavors, which resemble juice bottles, create a rainbow effect when placed side by side on the shelf.
transparent packaging
Kemps marketing director Derek Scott said transparent packaging is an emerging trend that the company saw emerging a few years ago. With the launch of the Frozen Yogurt Shop in clear packaging this year, the company found the perfect product to capitalize on that concept, he said.
Unilever's Breyers started the trend of transparent packaging in frozen desserts. The company launched its Gelato Indulgences line in clear packaging last year.
Artisa Fine Curd Cottage Cheese by Smith Dairy is a new product that has fruit in the base. It is unique to the industry due to its clear, individual serving packaging. The company spent 18 months researching consumer preferences for packaging styles and closures, which contributed to the final design. A clear emerging trend from consumers is a desire to see the product inside, according to the company.
Source: encurtador.com.br/jruwR
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