Author Archives: pakmatic
Ypióca renews packaging and adopts new positioning
Packaging Produced in Ceará for over 170 years, Ypióca is one of the oldest brands in Brazil and an icon of the State's tradition. In order to reinforce its roots, Diageo, owner of the brand, launches a new positioning, which includes the renovation of the traditional packaging of Ypióca. The new positioning starts […]
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Flexible plastic packaging registers growth in the 1st semester.
Flexible plastic packaging The consumption of flexible plastic packaging in Brazil registered a growth of 1,6% in the 10th half of this year compared to the same period last year; compared to the 20th semester of 2016, the increase was 0,9%. The data are from an exclusive survey carried out by Maxiquim (www.maxiquim.com.br) for ABIEF - Associação Brasileira […]
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Brazil manufactures more than 13 billion liters of beer per year. And do you have an efficient packaging machine to meet this demand?
Packaging According to Exame Magazine, in 2015 Brazil produced 13,3 billion liters of beer and ranked third in the world ranking of countries that drink/produce the beverage the most. Having efficient equipment such as a packaging machine to meet this demand is critical to the success of your business. Large breweries and craft companies have contributed […]
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Packaging Machine – Machine installed at Coca Cola de Teresina
Packaging Machine We produce more for your business, so you can produce more for your customer! [:en] We produce more for your business, for you to produce more for your customer! [:es] We produce more for your business, so that you can produce more for your customer!
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Brahma renews logo and packaging
logo and packaging Brahma once again renews its visual identity. On the bottle, the Ambev brand gets a new rectangular label with golden details and the logo centered on the body of the package. On the can, the logo is now horizontal. It used to be diagonally. Source: Packaging and Brand Magazine. Available at: https://goo.gl/E7v27q
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Unilever acquires Quala's personal and home care brands
Unilever announced that it has entered into an agreement to acquire the personal and home care brands of Quala, a Latin American consumer goods company. Founded in 1980, Quala maintains a strong presence in ten Latin American countries: Colombia, Ecuador, Mexico, Dominican Republic, Haiti, Peru, El Salvador, Honduras, Nicaragua and Guatemala, with […]
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Merger creates third-largest label company
Label company The merger of the three regional leaders in the graphic medium Baumgarten (Brazil), RAKO (Germany) and X-label Group (Germany) gave rise to All4Labels – Global Packaging Group, the third largest label converting company in the world. Together, they had a turnover of more than 450 million euros in 2016. The new group's headquarters are […]
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What does the future hold for Packaging Design?
Packaging: In national territory, the public's demand for smarter and more visually attractive packaging is on the rise, especially in metropolitan regions. This consumer change gives a wide advantage to those who observe the importance that good packaging has: it adds value to the brand, makes the consumer’s life easier, sells the company’s values and […]
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Sustainability: Project that exchanges PET bottles for credit in public transport
Bottles and cans You can take bottles and cans, they have different values. A can equals 15 points and a bottle equals 10 points. When you reach 100 points, you exchange for 35 cents in credits in the single ticket, which goes to your electronic wallet, being automatically computed after the residue is deposited. Machines […]
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Ambev presents Skol Beats Gin Tonic
Anitta and Ambev present Skol Beats Gin Tonic After 150BPM, singer Anitta presented this Sunday “Skol Beats Gin Tonic”, a new partnership with Skol for Carnival, during Bloco das Poderosas, in Rio de Janeiro. In her Instagram Stories, the singer said the following message: “Today, here, in our rehearsal, is the launch of […]
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