With a new label, Smirnoff tells its story in special packaging
The campaign is part of the new global positioning of the brand, which is now signed “Revolutioning since 1864”. Some excerpts from the posters read “The Russian Revolution closed our factory and forced us to flee the country. It was this or nothing. Poland, Turkey, France. The escape route was not easy. But we survived. In 1933, we arrived in the United States.” And more “The main ingredient is always the same: nonconformity. And when everything is too much the same, you already know. It’s time to change course and do it all over again.” These are some of the excerpts that surround the stories told on the packaging of this “vodka born to question”.
In Brazil, CP+B created local content focused on social and digital, an action to launch a new label, in addition to several projects that will be released over the next year.
The bottles will be on sale at https://br.thebar.com/smirnoff
Source: https://www.embalagemmarca.com.br/2019/12/com-novo-rotulo-smirnoff-conta-sua-historia-em-embalagens-especiais/
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