Ypê packaging
Well known to consumers for its line of products for domestic use, Ypê created a new line, Ypê Pro, whose focus is to meet the demands of commercial environments, such as offices, hotels, laundries and shops such as bars and restaurants.
The line has packages of dishwashers and seven-liter fabric softeners. The difference is that they were designed to be stackable, which for corporate environments helps to reduce storage space and cost savings, as there is no need for shipping packaging, such as cardboard boxes. Two other items complement the line: washing powder, in 10 kg packaging, and the Cross Hatch multipurpose cloth line.
“From a while, we started to realize how much the semi-domestic segment also had demands that we could meet, so we dedicated ourselves a lot to develop alternatives that could help this group. Ypê PRO brings packaging that meets the demands and challenges of this sector that needs ease linked to quality”, commented in a statement José Eduardo Cabral Mauro, vice president of Ypê.
Source: Meio & Mensagem
Available in: http://www.meioemensagem.com.br/home/ultimas-noticias/2018/08/02/ype-cria-marca-para-atender-mercado-corporativo.html
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