Ypê creates brand to meet corporate market

With CIT in Rio, Brewer Ambev bets on innovation
Show all

Ypê creates brand to meet corporate market

Well known to consumers for its product line for domestic use, Ypê has created a new line, Ypê Pro, whose focus is to meet the demands of commercial environments such as offices, hotels, laundries and shops such as bars and restaurants.

The line has dishwasher packs and seven-liter softeners. The difference is that they are designed to be stackable, which for corporate environments collaborates with the reduction in storage space and cost savings, since it dispenses with shipping packaging, such as cardboard boxes. Two other items complement the line: powder washer in 10 kg package and Cross Hatch multi-purpose cloth line.

“From time to time, we began to realize how much the semidomestic segment also had demands that we could meet, so we devoted a lot of time to developing alternatives that could help this group. Ypê PRO brings packaging that meets the demands and challenges of this sector that needs a facility linked to quality, “commented José Eduardo Cabral Mauro, vice president of Ypê.

Leave a Reply

Your email address will not be published. Required fields are marked *