The technological revolution that changed people’s daily lives and the way they relate brings a new perspective to one of the main markets: food. Accompanying digital speed, innovations in the food industry are happening and helping to increase productivity and improve the consumer experience. And a lot of new stuff comes around.
This new type of business even has its name: the foodtechs. In these companies – 100 of them cataloged in the country by the Foodtech Movement -, the technology is allied with the concern to bring quality products to the people. In the productive process, resources such as Artificial Intelligence, Internet of Things and Big Data allow the development of tools capable of optimizing processes, innovating in solutions and meeting the demands of the public.
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Food production is expected to grow by about 70 percent to meet world demand by 2050, according to the United Nations. Among the solutions for the farmer is biotechnology, whereby new and resistant foods are developed by biomolecular processes, increasing production and avoiding substances harmful to human health.
Already in the plantations, the monitoring and control of the production can be done with the use of sensors, that evaluate from the necessity of water in the soil to the health of the plants. By the sky, the drones and Vants (Unmanned Aerial Vehicle) allow to identify failures and needs in the plantations from the aerial image analysis.
The marketing of food is also facilitated with technology and creates new possibilities, with real examples that surprise. In China, a French supermarket chain innovated by making facial recognition payments through the customer’s smartphone camera. Another example is also by cellphone, through an application in which the consumer scans a QR code to carry out their purchases without stopping in the box to pay.
The consumer on the internet
66% already bought online to withdraw in the physical store.
87% check online if the physical store has the product they want.
95% search products online before buying at the physical store.
96% search online before deciding on what physical store to buy.
Services & Expertise
The timing of the purchase should be enjoyable and more and more practical. The consumer demands this and the technology favors the convenience, in the case of totems of self-service. They streamline the ordering process, done on a touch screen or on tablets at the tables, like some restaurants. By allowing access to the menu, ordering and payment, self-service reduces employee costs.
In the Brazilian market, delivery applications are gaining space, also because of its practicality and for increasing competitiveness, by reaching new audiences. It is possible, for example, to search for restaurants by location, type of dish, price, see photos of dishes and ratings, all without the need of a conventional or personalized service.
The innovations promoted by technology will increasingly expand solutions aimed at improving the production processes and the production of foods with differentiated textures, to a large extent to meet a population in which longevity is no longer the privilege of some. In general, the search for quality increases and along with them the possibilities to offer new products, ways to market and to serve your audience well.
Source: Digital Economy – Sebrae Intelligence Report
Available at: http://blog.indumak.com.br/inovacoes-no-setor-de-alimentos/