Micro and small enterprises have a growing share of the country’s economy. The competition and the challenges to be overcome are also increasing. And for that, it’s worth using all the resources available to stay competitive, which is a maximum also in large companies. Evaluating the packaging of your product considering the different steps is an important step in this process, as the packaging impacts even on the freight price.
Indeed. From production to consumption, packaging influences various aspects beyond its primary and not least important function of protecting the product. Starting with the packaging process, which can change radically from the choice of type, shape and raw material used.
In the following steps in the same way, taking into account that the size of the packaging may require more or less time, people and physical structure to store and transport the products. That is, it affects logistics as a whole.
That’s where the freight comes in!
The cost of transportation is directly related to the packaging, basis for the calculation of cubed weight. This reference is obtained by multiplying between height, width and length of the package by the cubing factor, an index that varies from one carrier to another.
The result of this calculation is compared to the gross weight of the product. The largest of them is then used to set the freight price. That is, if the area occupied is proportionally greater than the weight of the product, it will be the basis for the calculation. That is, light products, if they are bulky, occupy more space in the vehicle, and therefore have freight higher.
Of course, in addition to the weight and dimensions of the packaging, other constraints are used to define the value of the transport, such as the distance and the category of the product.
Straight to the point
Many companies pack their products in packages larger than the size required or weighing as much as the product they carry. It is possible that this decision took into account the prominence that larger packages promote in the gondolas.
But size is not the only way to attract consumer attention. Formatting and visuals such as colors, messages and design can and should be explored to boost sales.
As we have seen, depending on size, packaging can increase freight rates. This increase in costs, if passed on to the consumer, tends to decrease the competitiveness of the product. If supported by the company, it can compromise your financial health.
You have to put all that in the balance, the positives and negatives of the packaging you use today. Then assess whether, in fact, your solution is consistent for the consumer, but also for your company. The two need to win.
Available at: http://blog.indumak.com.br/preco-do-frete/