Coca-Cola's new campaign
“Summer Gas” is the new Coca-Cola campaign. Since yesterday, the public can have access to more than 30 different and exclusive content from great Brazilian stars in the world of music and games, such as KondZilla, Pabllo Vittar, Jerry Smith, Tainá Costa, FitDance, in addition to paiN Gaming and Final Level.
Six novelties can be unlocked every 10 days via QR code on packages between 200ml and 350ml. Signed by Wunderman Thompson Brasil agency (https://www.wunderman.com.br/) the campaign runs until March 21.
Packaging unlocks content
Each can unlocks the time proportional to the number of milliliters in each package. To have access, for example, to 350 seconds of available content – 350 GVs –, simply scan the QR code on the 350ml can and register at gasdeverao.cocacola.com.br. 200, 220, 250, 290, 310 and 350ml versions are available.
“Last year, the campaign fueled every moment. Now, version 2.0 will invade the lives of young Brazilians, giving the spotlight through exclusive content in games and music, so that they can show in practice what they do with all that gas”, explains Poliana Sousa, senior marketing director at Coca-Cola. Glue.
Source: https://www.facebook.com/Embanews/posts/3269936873021563
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