Brahma brings the Double Malt beer to the market. According to the Ambev brand, the intention is, by joining the pilsner and munich malts, “to add lightness to the malty and toasted flavor”.
The beer has the options of bottle of 600 milliliters and can of 350 milliliters. The drink underwent tests with consumers in São Paulo and will be distributed throughout Brazil from March. In Rio de Janeiro it will already be available to consumers during Carnival.
Differentiated beer packaging
“We wanted to bring something new to people and show the general public the combination of flavors from two types of malt”, says José Octávio Freitas, marketing manager at Brahma. “We found another opportunity to please the consumer who consumes beer on different occasions and seeks different palates.”
From the idea to the final version of the product, it took six months of development, with beautiful packaging and the collaboration of different areas of the brewery.
Source: https://www.embalagemmarca.com.br/2020/02/brahma-lanca-cerveja-duplo-malte/
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