The shake caused by the coronavirus pandemic The biggest Coca-Cola bottler in Chile can thank Brazil for softening the shake caused by the coronavirus pandemic in the second quarter. Sales in Brazil by Embotelladora Andina, based in Santiago, fell far less than in Chile, Argentina and Paraguay in the three months to […]
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Skol takes Beats GT to long neck Skol presents Beats GT (gin and tonic) in new packaging: long neck bottle. The release commemorates “Single's Day”, celebrated on August 15th. The 313 ml glass packaging is light blue and the drink, which is colorless, maintains the same alcohol content as the can, […]
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The first juice in returnable packaging in the country Coca-Cola Brasil brings to the Brazilian market the first juice in returnable packaging in the country. The Del Valle brand will be the pioneer with the launch of Del Valle Frut, in orange and grape flavors, in a two-liter returnable PET bottle, which can be reused up to 25 […]
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The novelty hits the market In the week that celebrates Beer Day, Beck's announces the launch of a limited edition with more bitter flavors: the Beck's Starter Pack. The novelty hits the market this Friday (7/8). The brand's proposal is to “unlock the bitterness in the Brazilian palate”, showing that, for Beck's, […]
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Stella Artois Gluten-Free Beer Ambev launches the Gluten-Free Stella Artois beer. According to the manufacturer, the new version has the same flavor as the traditional Stella, but with the benefit of being gluten-free, a protein to which many people have some kind of restriction. The novelty seeks to elevate the public experience […]
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Launch Coca-Cola announced the launch of a “hard seltzer” version of Topo Chico in the United States, marking the company's debut in alcoholic beverages in its core market. Scheduled to be marketed in 2021, the Topo Chico Hard Seltzer will be an adaptation of the traditional sparkling water to the popular format of […]
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Conquering the heart of Brazilian consumers São Paulo, July 2020 – To warm up the coldest season of the year, Kibon, Unilever's ice cream brand synonymous with happiness, presents a winter of novelties that promises to conquer the hearts of Brazilian consumers. Among the launches are two innovations by Magnum and one by Cornetto that […]
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In the white and rosé options, Rita arrives to meet a global demand for more practicality in the consumption of wine. Among the most admired wine brands in the world, the Santa Rita winery has just launched a novelty for the Brazilian market: canned wine. Affectionately named Rita, the launch comes in two varieties: […]
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A difference equivalent to the weight of a five-cent coin may seem small, but it results in not negligible results for the global business You know that popular expression “from grain to grain, the chicken fills the crop”? For American agribusiness giant Bunge is learning that from “grass to gram” — from plastic — […]
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Packaging for consumer goods Skinka, a ready-to-drink mixed juice brand, presents its new visual identity to the market. Developed by Luiz Carmelo, graphic designer specializing in brands and packaging for consumer goods, the new design was thought to convey a more modern, healthy and refreshing perception for the brand. The project modernizes […]
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