Blog

Tuesday January 15th, 2019

IN GLASS PACKAGING, THE “PERFECT COKE” COMES TO THE MARKET

As part of the “Sinta o Sabor” campaign, Coca-Cola now launches a new option for its consumers: the “Perfect Coca-Cola”, a 250 ml glass pack. The […]
Tuesday January 15th, 2019

SKOL PACKAGES WIN NEW VISUAL IDENTITY

From October 2018, the packaging of Skol pilsen gains a new layout. According to the company, the idea was to exalt “the beer that descends round”, […]
Tuesday January 15th, 2019

M & M LIST THE MOST CREATIVE BRANDS OF 2018

Medio & Mensagem’s editorial team listed ten advertisers who, through 2018, have been able to excel in their advertising communications, whether through the use of different […]
Friday November 23rd, 2018

OK GOOGLE! THE CHALLENGE OF BRANDS IN A VOICE-ENOUGH WORLD

Hi Alexa! or Hey Google! These expressions are increasingly present in the home of Americans. According to a recent survey by Adobe Analytics, by 2019, voice […]
Friday November 23rd, 2018

UNILEVER INITIATES SOCIO-ENVIRONMENTAL AWARENESS MOVEMENT

In an event at its headquarters in the city of São Paulo, Unilever announced the beginning of a global campaign launched by Anomally and adapted in […]
Friday November 23rd, 2018

ATILATTE HAS NEW VISUAL IDENTITY

In September, the new packaging of Atilatte products, a premium brand of yogurts, curds, cream and type A milk, began to arrive at points of sale. […]
Friday November 23rd, 2018

J & J PRESENTS NEW JOHNSON’S BABY

In an event held in São Paulo, Johnson & Johnson detailed the changes the company made in its most iconic brand: Johnson’s Baby. The move began […]
Friday September 21st, 2018

Ypê creates brand to meet corporate market

Well known to consumers for its product line for domestic use, Ypê has created a new line, Ypê Pro, whose focus is to meet the demands […]