Author Archives: pakmatic
Cardboard sheet: know the process of creating the cardboard box
Get to know the cardboard box creation process Cardboard boxes are extremely popular, practical packaging used practically all over the world. In addition to all the qualities that make the cardboard sheet a sustainable product from an economic, social and environmental point of view, it is also cheap and efficient, as it optimizes […]
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How to choose the right packaging to attract your audience?
The Power of Packaging There are several ways to choose packaging in order to arouse consumer interest. This will express the brand's position and can be used as an in-store advertising resource, which will convey feelings that make customers want to buy. Thus, the choice of packaging […]
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Study on plastic recycling reveals optimism in the sector.
Research shows that entrepreneurs who work in the Brazilian recycling industry, one of the most sophisticated in the world, are willing to invest in the coming years Plastic recycling Packaging is the main source of recycling, 39% of the recyclers heard have 90% or more of the total recycled. Brazil has a recycling industry […]
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Main questions when purchasing packaging for your company
Packaging for your company Can you tell since when the cell phone stopped being just a phone and became an object that integrates camera, microphone, recorder, agenda, calendar, clock, television, calculator, flashlight and everything else that applications allow? Convergence of services is so common that we even got used to so many features in a […]
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The sale of fresh food online grows fast and opens up new opportunities for the packaging segment.
New opportunities for the packaging segment. Considered a new frontier in global e-commerce, online retail of fresh food is beginning to take shape in Brazil. Large supermarket chains are getting ready to expand online sales in the country, at the same time that newcomers develop differentiated services in the category. The consultancy Ebit estimates that the online sale of food […]
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Opportunity in sight: World Cup
Customized packaging One of the topics that should dominate the market in 2018 will be the World Cup in Russia. Despite the event being held between June 14th and July 15th, at the beginning of the year many companies are starting to define strategies for product launches and events that […]
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End of year heats up sales in the packaging sector
Sales in the packaging sector 2017 was marked by a slow and difficult phase of economic recovery. A little over a month to the end of the year, the numbers of the most diverse sectors are still timid, but they indicate that, little by little, the country is starting to get back on track. The proximity of the […]
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Castelo Alimentos launches the first vinegar for cleaning in Brazil
Vinegar, in addition to culinary use, has been widely used in domestic cleaning. It is for this application that Castelo Alimentos Vida Leve innovates by launching Castelo Cleaning Vinegar, the first product in its category to clean and disinfect bathrooms, kitchens and other areas of the house. The new Castelo Cleaning Vinegar is produced […]
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Atacarejo creates new opportunities for the packaging segment
Packaging segment In the current economic context in Brazil, many families are looking for new purchase channels that offer more attractive prices. A new survey by Euromonitor International indicated that a channel that has gained prominence in recent years has been the cash and carry, which has ceased to be an exclusive channel for the lower population and has gained […]
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Change in the dynamics of Brazilian homes demands practicality
Dynamics of Brazilian households The dynamics of families is changing, with increasingly smaller homes and more intense routines in urban centers. Euromonitor data indicate that in the last 20 years, there has been a 332% increase in households with only one resident. In addition, the participation of women in the labor market, which has grown […]
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