Author Archives: pakmatic
Brazilian scientists create biodegradable and intelligent packaging at USP
Biodegradable Packaging You may have already noticed the problem plastic has become for the environment. The material is responsible for the death of several marine animals and the high accumulation of the residue has already given rise to true islands of garbage in the Pacific. So that these problems do not continue to spread, researchers from USP have developed packaging that really […]
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The most anticipated tech news of 2019
2018 has been an incredibly exciting year for the tech industry, which has seen a plethora of advancements. These include the foundations of artificial intelligence (AI) being established, robots helping around the home, and consumer electronics innovations such as TVs that are so thin they can be mistaken for windows or paintings. And 2019 promises to be another year […]
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8 innovative packaging concepts for dairy foods and beverages
Food and Dairy Beverage Packaging Processors know that the design, shape and color of their product packaging can affect consumer decision making. The packaging needs to attract attention and convey the company's message, and now, in some cases, it can also save space. Below are some concepts […]
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UNILEVER STARTS SOCIO-ENVIRONMENTAL AWARENESS MOVEMENT
SOCIOENVIRONMENTAL AWARENESS At an event at its headquarters in São Paulo, Unilever announced the start of broadcasting, from Brazil, a global campaign created by Anomally and adapted in the country by Fbiz, which will also be responsible for the digital strategy here. Named “Every U does Good”, the action seeks to show everything that […]
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J&J PRESENTS NEW JOHNSON'S BABY
Changes in formulation, packaging At an event held in São Paulo, Johnson & Johnson detailed the changes the company made to its most iconic brand: Johnson's Baby. The movement started in the company's home market, the US, and was reported firsthand by Meio & Mensagem after an interview with global CMO, Alison Lewis, […]
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ATILATTE HAS A NEW VISUAL IDENTITY
In September, new packaging for products from Atilatte, a premium brand of yogurts, curds, sour cream and type A milk, began to arrive at points of sale. The labels, created by Melt Design, are sleeves and the contents inside the flasks – that are more transparent – it becomes more visible to the consumer. Accordingly […]
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Ypê creates brand to serve the corporate market
Ypê Packaging Well known to consumers for its line of products for domestic use, Ypê created a new line, Ypê Pro, whose focus is to meet the demands of commercial environments, such as offices, hotels, laundries and shops such as bars and restaurants. The line has packages of dishwashers and seven-liter fabric softeners. The difference is […]
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With CIT in Rio, Cervejaria Ambev bets on innovation
Packaging and labels Cervejaria Ambev opened the Innovation and Technology Center, the CIT, at the UFRJ Technological Park in Rio de Janeiro. With an investment of R$ 180 million, it occupies more than 15 thousand square meters and has a team of 80 people, more than ten brewers. The idea is […]
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Nestlé enters the premium chocolate segment in Brazil
Nestlé Brasil announces its entry into the premium chocolate segment, with the launch of the Les Recettes de L'Atelier line. Brazil will be the first country in Latin America where the new chocolates will be marketed. Les Recettes de L'Atelier hits the market in two formats: 100 grams and 115 grams. There are ten varieties in flavors […]
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Innovative pot takes the contents of the package to the last drop
Innovative packaging Possibly you've had a hard time trying to get the last bit of mayonnaise from the bottom of the jar or trying to use the end of the toothpaste inside the tube. A large part of the packaging that we use in cooking or in intimate hygiene in our daily lives ends up collaborating with waste, since […]
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